Ariston, one of the world’s leading brands in heating and water heating sector, has chosen JWT and OMD as partners for the new global communication campaign.

J. Walter Thompson Italy won the pitch for the creative development of Ariston’s new global campaign thanks to ambitious idea and strategy, which seek to promote a new communication standard for the thermic comfort sector.

The Ariston brand is among the highlights of the “Green Brand 2012” editorial initiative, the fifth edition of the publication that collects top stories of brands and companies operating in the Italian market with an increasingly “eco-friendly” offer of products and services.

Ariston are a leading brand in thermic comfort in the country and that is the result of a constant activity of information about the world of water heaters, conducted also through dedicated projects such as, for example, the creation of the “Special Daddies” on-line community, where every father can become an “expert ” getting useful information about the cutting edge water heaters’ technologies, about how to use these products, and on the world of interior design.